IHG has expanded its growing portfolio of Holiday Inn Express hotels in Asia with the signing of a new hotel in Bali.
The new Holiday Inn Express will be located Legian along Jalan Imam Bonjol. The hotel is only a few minutes walk away from Istana Kuta Galleria, Bali Bakery and other food and beverage establishments and activities.
The proposed 160-room Holiday Inn Express Bali Legian is slated to start construction mid-2011, and projected to open by early 2013.
In addition to having a gym, swimming pool and self-service laundry, the Holiday Inn Express Bali Legian will also feature the Great Room, a relaxing social lounge space for guests to connect, meet, eat and relax.
“The key to Holiday Inn Express’ rapid expansion is the value it provides for the mid-market, select service segment. Focused on providing only what guests need, and not charging for what they don’t, it is truly the smarter choice for today’s independent travellers,” Jan Smits, Chief Executive of IHG Asia Australasia. “We have confidence that Holiday Inn Express’ strong value proposition will resonate well with the market. Bali is Indonesia’s most popular holiday destination and is a great location for us to introduce the brand to the country. We continue to look for the right opportunities to expand Holiday Inn Express’ presence in other key Indonesian cities.”
Globally, there are currently 2,075 Holiday Inn Express hotels located across major cities. In Asia Pacific, the brand is expanding rapidly from its current 30 hotels and will open new hotels in Thailand, Singapore and India within the next few years.
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